Ciara Scally Counselling
A restorative brand identity for a Ireland based psychotherapy practice, featuring the native Irish fern as a symbol of growth, resilience, and organic healing.
Client: Ciara Scally
Category: Brand Identity Design
Working with Yağmur on this project was a dream. She had amazing intuition when it came to what I was looking for, and such a deep understanding of how I feel about my work. Communication was wonderful and I couldn’t be a happier with the results.
Ciara Scally, Owner
I developed a bespoke logo featuring the Native Irish Fern, chosen for its historical symbolism of secret bonds and its botanical resilience. The fern’s unfurling frond serves as a metaphor for the personal growth and "unfolding" that occurs during therapy.
Beyond the use of the fern itself, I curated a sophisticated colour palette grounded in psychological colour theory. Drawing from the client’s clinical experience, I selected a range of "earth-tethered" tones, deep forest greens for stability, soft moss for tranquility, and muted stone for boundaries. This system ensures that every touchpoint, from the business cards to the digital interface, actively contributes to a calming and trusting environment for the client.
What does the client want?
To develop a visual identity for a private psychotherapy practice that feels deeply rooted in the Irish landscape while conveying a sense of professional safety and emotional renewal. The client sought a brand that felt organic rather than a sterile identity that reflects the transformative nature of the therapeutic process.
